Busiest Ever Black Friday at Swindon Designer Outlet
Weekend bargain hunters up 11% on last year
McArthurGlen Designer Outlet Swindon have reported record-breaking sales during their Black Friday weekend, with Friday coming in as the biggest sales day in the centre’s history – up 30% on last year.
The weekend was a huge success at the Centre with footfall over the three days up by 11% and sales up by an impressive 19% making this one of the busiest shopping weekends in the retail calendar.
Looking at top performing categories, Saturday saw the biggest sales increase in leisurewear up 85% against last year, followed by denim 61% and sportswear 46% as customers took advantage of Black Friday offers.
The Centre also saw new store openings this year, such as Jack & Jones (denim pic. below) and New Balance (sportswear), contributing to the brand-mix on offer.
Tina Cumpstey, Centre Manager at McArthurGlen Designer Outlet Swindon, commented: “Our extended opening hours and promotions from leading brands across the centre saw our customers take full advantage of Black Friday weekend resulting in Saturday being the biggest trading day in the centre’s history.”
The Centre expects the momentum gained to continue in the run up to Christmas as the Centre welcomes customers throughout the festive season with an array of festivities including performances from Victorian Carol singers on the 10th & 17th December outside Santa's Grotto and a visit from Santa's Reindeer the 3rd, 4th, 10th, 11th, 17th - 24th December.
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