Biggest-Ever Man Dash Expected


Designer brands at McArthurGlen Designer Outlet Swindon are stocking up in preparation for the Christmas Eve ‘Man Dash’, an annual retail calendar event that converts significant retail footfall and sales as male shoppers squeeze in their last-minute festive shop.

This year’s tills are expected to ring in the Christmas Eve ‘Man Dash’, following last year’s bumper performance.

Last year, Christmas Eve retail sales and footfall at McArthurGlen Designer Outlet Swindon surged by 20% compared with 2015.

McArthurGlen Designer Outlet Swindon believes the sales surge this Christmas Eve will be dominated by purchases of gifts, including handbags & purses, jewellery, fragrance and beauty products from premium brands such as Fossil, UGG, Links of London and The White Company.

McArthurGlen Designer Outlet Swindon expects further waves of sales uplift post-Christmas and into the New Year as the centre welcomes customers throughout the festive and sales season.

The centre is open until 6pm on Christmas Eve.